SOCIAL MEDIA · CONTENT · COMMS

I make ideas
worth sharing.

I’m Hafsah — a chronically online content creator and Politics graduate with experience in communications. I turn trends, audience insight and slightly chaotic ideas into content people actually want to watch.

See my work ↘ Email me
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Hafsah at her University of Warwick graduation
20.7K LIKES ✦ 35% BRAND-AWARENESS GROWTH ✦ 40% VIEWER-ENGAGEMENT GROWTH ✦ 200+ BT STAKEHOLDERS ✦ CAPCUT + CANVA ✦ 20.7K LIKES ✦ 35% BRAND-AWARENESS GROWTH ✦

SELECTED WORK

Content with a reason
to exist.

01

UniHomes + The Warwick Tab

Student content that speaks like students.

I created relatable TikToks for UniHomes using trends and everyday student moments, then brought the same instinct to The Warwick Tab through trend-led videos and student vox pops.

20.7Klikes on one TikTok
35%increase in brand awareness
40%growth in viewer engagement
Verified Duolingo account shown reposting The Warwick Tab TikTok

A trend-led TikTok that gained 20.7K likes and was reposted by Duolingo.

View The Warwick Tab ↗
UniHomes brand ambassador content
Warwick Tab Duolingo TikTok with 20.7 thousand likes
Warwick Tab student vox pop
02

Application task · ivee

Your prompt has a problem.

A launch concept designed to turn a familiar AI frustration into a curious, shareable campaign. The journey moves from tease, to reveal, to proof — showing the problem before introducing ivee’s solution.

  • Campaign strategy
  • Copywriting
  • Carousel design
  • Multi-platform launch

Independently developed as an application task; not commissioned or published by ivee.

ivee campaign insight, idea and goal ivee launch plan and platform strategy

THE CAROUSEL

A six-part detective story.

Swipe through the concept →

Carousel slide one: Your prompt is wanted for questioning Carousel slide two: identifying what the prompt is missing Carousel slide three: the ivee prompt formula Carousel slide four: before and after prompt glow-up Carousel slide five: a specific improved output Carousel slide six: improve a prompt with ivee and join the waitlist
03

Speculative campaign

Letterboxd × Spotify

Your Four Favourites become a personalised playlist, with every track matched to a film’s mood.

AudienceSocial film fans aged 18–30 who already share their taste online.
LaunchCreator reactions and TikTok/Instagram film-song reveals.
TestingCompare hooks, then track connections, saves, shares and repeat use.
Letterboxd and Spotify speculative campaign visual
Match quality?Let users replace and rate tracks.
Privacy?Explain how data is used and offer a private option.
Repeat use?Refresh playlists when Four Favourites change.
Hafsah visiting a castle
always collecting references

ABOUT ME

Strategy brain.
Creator energy.

From trend-led TikToks for UniHomes and The Warwick Tab to working in BT’s press office, I’ve created content for very different audiences and platforms. I’m comfortable both on and behind the camera, taking an idea from the first hook to the final edit.

iced-latte obsessedchronically onlinecafé hunterCold-pitched a beauty brand and turned the idea into my own internship role

What I bring

Marketing + BrandCampaign content · Copywriting · Brand messaging · Audience research · Social strategy · Influencer and partnership outreach

Digital + SocialContent creation · TikTok · Short-form editing · CapCut · Canva · Digital asset coordination

Research + AnalyticsCampaign reporting · Analytics platforms · Audience insight · Signal AI · Excel · R

Communications + PRStakeholder messaging · Press releases · Media relations · Media monitoring

EXPERIENCE

JUL–AUG 2025

BT Group

Corporate Affairs Intern — Communications

  • Coordinated communications assets and campaign materials across BT’s FTSE 100 Corporate Affairs team.
  • Drafted campaign content, stakeholder messaging and external communications.
  • Used Signal AI for media monitoring and engaged with 200+ stakeholders.
JAN 2025–PRESENT

UniHomes

TikTok Brand Ambassador

  • Produce 10+ branded content pieces monthly for student audiences.
  • Drove a 35% increase in brand awareness through audience-led short-form content.
  • Track performance and use content analytics to understand engagement.
SEP 2024–JUL 2025

The Warwick Tab

TikTok Editor & Writer

  • Researched trends, creators and media titles to shape editorial strategy.
  • Grew viewer engagement by 40% across social and digital content.
  • Managed deadlines and wrote and edited original articles and features.
2023–2026

University of Warwick

Politics and International Studies

LET’S TALK

Got an idea?
Let’s make it scroll-stopping.

moosahafsah@gmail.com ↗ LinkedIn ↗ TikTok ↗